Category: Campaign

One Tasty Truck – Fleet Design

Posted on January 3, 2019May 17, 2019 by splinternew

An owner/operator of about 200 of the popular restaurant chain, Carl’s Jr. and Hardees came to us to create a fleet design wrap for their truck fleet. This wasn’t just any truck, either. This is a truck that runs on biofuel collected from their own fryers and grease traps. So it’s not only making a statement with its eye catching graphics, but it’s putting the right foot forward for alternate solutions.

We created a fleet design that’ll make you wish you had a burger when you’re waiting at a red light. No worries, that drool will wipe right off your steering wheel. In the following years, they steadily increased the amount of print media work with us. We created a lot of fun stuff along with all the needed production artwork files for all marketing materials: from window clings, to coupons, to menus. We even handled much of the signage and installation.

Each client partnership has its perks. Let’s just say it’s not a good idea to work on these files right before lunch!

Charity Design Work for a Global Issue

Posted on January 2, 2019May 17, 2019 by splinternew

Water For People is a global non-profit that helps people in developing countries improve quality of life by supporting the development of locally sustainable drinking water resources, sanitation facilities, and hygiene education programs. Our support came in the form of a charity design package for the event.

The local charter, AZ Water, is a 501(c)(3)nonprofit educational organization founded in 1928 with a membership of 2,700 water/wastewater professionals dedicated to preserving and enhancing Arizona’s water environment.

How we help:

Each year we work with a few key organizers to get all the details and change up the materials for a fresh look. We create the program and sponsor package, design the event t-shirt, and create the event signage. It’s a very smooth process working with them. That’s because they’re a great group and very passionate about what they do.

Most are volunteers that have full time jobs, so it’s motivating to see them donate so much personal time.

It only makes us want to help in the best way we possibly can – by providing some great charity design work and bringing some proper branding to their cause.

A Great Organization to Support

We try to step up our game each year with the creative and event materials for the charity design package. That’s because they’ve really stepped up the tournament. It’s now being held at Troon North, which is incredible. It’s a very well-organized outing, and loads of fun. And, we get to do some enjoyable non profit design work.

If you enjoy being outdoors, playing golf, and supporting a great cause, you should definitely round up a group. Come out and see why we look forward to this each and every year. The Splinter team does have a few trophies from years past, but none yet that say 1st place.

Working on that.

Chameleon Glass – The Art of Crafting a Brand

Chameleon Glass

From hand to mouth

For over 25 years Chameleon Glass has been crafting artisan glass works. Hand-worked glass creations from their workshop in the Arizona desert are created by bridging methodology, art and technology. Pride of craftsmanship and meticulous quality standards set them apart from their competitors. Crafting a brand rooted in innovation showcases the mastery of artisan manufacturing.

Leading the U.S. in manufacturing functional art with real innovation requires a perfect recipe of ingenuity, skillful techniques and proven methods. The brand story needs to convey the hours of work and unique products that are the foundation of the company.

We began bringing the Chameleon experience to life with revitalized B2B messaging over a decade ago. Splinter has since designed, written, coded and photographed everything Chameleon, taking the brand from a small batch look to a national powerhouse. As the partnership grew we've transformed their brand with beautiful photography, strong layouts and poignant copy that showcases the artistry of each product and where the industry is headed.

Positive brand recognition is invaluable in this industry, and our goal was to build a repeatable brand experience.

SERVICES

Advertising, Brand Management, Copywriting, Email Marketing,
Packaging, Photography, Print,
Social Media, Strategy,
Website Design & Development

A Breath of Fresh Air

Bob Dylan said it best...the times, they are a changin'. As social norms evolve, markets will naturally adapt. Companies that have the foresight to allow us to maintain a position for their brand, keeping them on the forefront of change – they're the ones that survive. Our goal is for Chameleon not to simply survive, but to thrive and be a leader of their industry. To shape the future, and not leaf it to chance.

Various iPad designed webpage sliders advertising different styles of pipes

Chameleon Web Pages displayed on various devices

Shaping the Web

Stunning product photography, elegant lines of code and an unmatched shopping experience are leveraged to establish a following of rabid brand loyalists. Shopping is an experience and we all want a welcoming, intuitive environment to help us open our wallets.

Now the world has a place to browse the latest innovations comfortably. A place where customers can window shop...er...glass shop in the comfort of their own screen.

Unparalleled Innovation. Incomparable Quality.

Chameleon Glass – crafting branded shirts

Celebrating 25 years of real inovation by real people

Fontainebleau Las Vegas Resort Branding

Fontainebleau

you have arrived

Vibrant and invigorating, sophisticated yet seductive: Fontainebleau was coming to Las Vegas. The $2.9 billion, 4,000 room property emerging on the Las Vegas strip was to be a sister property of the iconic 1950s-era Fontainebleau Miami Beach. The emerging Vegas location needed a resort branding initiative that embodied the fast-paced yet boldly impressive spirit of Sin City, and we were just the people to do it.

Read more Working cohesively with every department of the hotel, we created a meticulously crafted suite of collateral and digital assets for the Fontainebleau’s approaching grand opening – all while paying careful attention to the procurement needs of an undertaking this extensive. With the objective of making stakeholders and sinners alike smile in admiration, the developed assets created a comprehensive look for the resort, designed to send an inviting vibration of high-end revelry through this electric city.

SERVICES

Brand Development, Brand Management, Environmental, Packaging, Print

A Sensory Landscape
Responsive to You

You have arrived outdoor billboard advertisement

Fontaine Blue Black Stretch Limo and Matchbook

Fontaine Bleau in room materials: door hanger, pen, stationery, romm numbers, coasters

CCS – Growing a Brand with Better Design Solutions

CCS

Presenting Better Solutions

First impressions carry a lasting impact. In an era where technology is evolving at lightning speed, businesses and organizations need innovative methods to capture and maintain their audiences. For the past 15 years, we’ve collaborated with the nation’s third-largest AV systems integrator. CCS develops comprehensive solutions for myriad markets – from education and government to corporate entities of every size.
Read more

Throughout this long-standing partnership, we’ve leveraged our expertise in brand management and design to position CCS as the innovative, adaptable powerhouse they are. Our project collaborations have included initiatives such as bringing new technology to underserved communities, and an award-winning digital signage experience.

As the tech landscape continues to flourish, we will continue to be an instrumental partner with CCS, providing better design solutions with the foresight of a rapidly evolving environment. Helping keep businesses and communities relevant, responsive, and thriving.

SERVICES

Brand Development, Brand Management, Content Development, Copywriting, Email Marketing, Environmental, Identity, Interactive / Digital Experience, Logo, Print

Making a Mark

The bi-annual sales summit is an opportunity for CCS to stand out to partners and customers; providing us the perfect time to showcase the brand’s vibrant colors. Along with summit collateral, we designed some fun event accessories for CCS employees that were bound to leave a lasting impression.

Sales summit programs and apparel design

Multi-panel window design with children, dinosaurs, and planets

Drawing Attention

Innovation drives engagement, so what better way to engage than art and drawing. More than a simple coloring book, this booklet encourages customers to open their minds to creative engagement with technology. The design solution displays the sophisticated, sometimes stark, world of technology in a playful and accessible way.

We jumped at a chance to make something fun as an effective way to parallel the meeting of art and technology. Besides, who doesn't like going outside the lines when allowed to?

Driving the evolution
of A/V integration

M&M canisters branded for the 20th anniversary celebration

Birthdays are a time to celebrate. Achieving significant milestones deserves a success story – along with your own custom M&Ms, of course. Cheers to twenty years.

Engaging Partnerships

As the design partner for CCS we’ve brought life to new programs, created content for newly installed technology, and worked alongside national brands. Our collaborative approach allows us to better understand the vision behind each project and create unified design solutions.

Digital display on touch screen at SkySong

London Gold – A Luxury Brand Experience

London Gold

Celebrate the Moment

There’s only one gift that can both take our breath away and breathe new life into our soul: exquisite jewelry. And while these artistic works stand out above the rest, a jeweler needs some extra help to do so. For London Gold, that extra help came in the form of us and a fresh brand experience.

Read more Already a trusted source for those defining moments along life’s journey, London Gold was seeking to grow their presence. Our role was to capture the awareness of young and old alike in those momentous stages of their relationships – from the moment he bends a knee, to the night they celebrate 25 years together. Every moment celebrated, London Gold is there with them.

The campaign weaves stories of connection, commitment and commemoration that the London Gold Experience provides. The work brings to life the unique duality of the diamond – at once both delicate yet enduring, whimsical yet alive with passion.

SERVICES

Advertising, Brand Development, Campaign, Concept, Content Development, Email Marketing, Environmental, Identity Design, Photography, Print, Web Design & Development

London Gold yellow and white gold ring with watercolor

Delicate Sophistication

Celebrating any moment should be special. We designed a multi-platform campaign that keys in on the sense one should feel when shopping for a loved one. With subtle, soft elements to complement the products, abstract watercolor pieces in joyful hues set the tone for the brand experience. The fluid shapes and diffused edges work in contrast with the sparkling gemstones in each piece of jewelry.

The design concept is delicate and ethereal, mirroring the passion the featured rings spark, but practical enough to allow colors to be adjusted for the seasons.

various email campaigns on multiple digital devices

Connected Harmony

Following the journey of life and love, the campaign brings together beauty and a sense of the moment. Soft black and white photography paired with vivid artistic details connect the luxury of fine jewelry to the comfort of everyday life.

Pink watercolor with 4 Diamond Wedding Bands

LightStream – Developing a Brand Promise

LightStream

Lending Uncomplicated

A small startup with big ideas set out to disrupt the consumer finance industry. And disrupt it they did. The LightStream Loan – a fast turnaround, low-interest loan for people with good credit – quickly took off and was soon welcomed by industry giant SunTrust Bank. LightStream needed a partner to help position the brand as more than a typical lender.

Read more Lending Uncomplicated. We set the stage for the campaign’s multi-channel approach with this tagline and brand promise. A direct and transparent financial product requires marketing that is just that: direct, honest, and genuine. Bold color treatments complemented by clear, confident typography emphasize the pivotal moments when people’s dreams become reality.

Inspiring confidence, optimism, and enthusiasm, the work served as an effective conduit for LightStream’s brand promise – crafting the evolving story of lending that changes lives.

SERVICES

Animation, Brand Development,
Brand Management, Campaign,
Concept, Content Development,
Copywriting, Email Marketing,
Environmental, Film, Illustration,
Print, Strategy, Web Design

bank interior with 3 large poster designs

Playful Details

Part of LightStream’s appeal is their transparency and simplicity. A library of iconography was designed to capably guide users through the website and digital assets.

The icon library is reliable, strong and pronounced. The set is approachable and lighthearted. They're simple yet refined – an ideal representation of the LightStream brand promise.

icon design stages, outlined, filled, full-color

The Bright Side

Someday. When the time is right. If I had the money. All common thoughts and phrases we use when describing a dream or desire we see as unattainable. Through this fully integrated campaign, we use a series of transformative vignettes as the vehicles to break down these mental barriers.

Lending uncomplicated allows you to focus on what matters most. Stop dreaming, and start living.

CREDITS

Splinter: Concept, Creative Direction, Asset Development

True Story Films: Film

CopperPost: Post-Production

Steve Ouimette: Original Score

Someday

Everyone dreams of their future and plans the experiences they'll have. The ideal vacation, theperfect home, the dream wedding. LightStream makes those dreams accessible and the impact is larger than any one event or purchase. These versatile shorts emphasize that whenever "someday" is for you, LightStream will be there – anytime.

couple sitting on a pier looking at a cabana

Design Work with Purpose. Our Portfolio

Cruise America – Travel Brand Management

Cruise America

It’s About time

The once blissful pairing of vacation and travel had become tenuous. Modern day travel evokes images of delayed flights, lost luggage, and cranky kids. For Cruise America, a pioneer in the RV rental industry, this mindset needed redirecting. In order to position the brand for the future, we found inspiration in the past – a time when things were, quite simply, simpler. By shifting focus from the process of renting a motorhome to the vacation experience itself, we were able to showcase the travel experience through the lens of the Cruise America difference: control of travel, convenience during travel, and better connections with friends and loved ones.

Read more Capturing authentic moments of travel via motorhome, a series of inviting vignettes weaves a compelling story of old-fashioned adventure combined with the freedom of convenient travel. At Cruise America, travel is vacation. The result was a powerful storytelling engine to help guide travelers worldwide, encouraging folks to turn every new travel experience into the adventure of a lifetime.

SERVICES

Brand Development, Brand Management, Campaign Strategy, Concept, Content Development, Copywriting, Environmental, Illustration, Interactive / Digital Experience, Photography,
Positioning, Print, Strategy

A grid of landscape and lifestyle photography

Iconic Travel is the Narrative

Rather than focusing on destinations, it's the treasured moments along the way. Our work expresses the excitement, joy, and spirit of each unique adventure in a bold, yet simple manner.

Tradeshow booth with camping gear adhered to a wood wall. With camping chairs around a firepit in front of the booth

A tradeshow booth with camping gear attached to wood walls. A campfire and tree stump sit on grass in font of the booth.

An Unexpected Vacation

How do you explain the magic of an RV vacation to potential partners? By taking them on vacation. This trade show booth transports participants to a seat by the fire with a beautiful view.

We chose to reflect the versatility of a Cruise America RV vacation with a variety of familiar camping gear and equipment. The display creates an atmosphere for authentic connections with an unflinching reminder that adventure is waiting.

A route 66 sign attached to a reclaimed wood wall

A map of the USA made from license plates

RV in the desert overlooking the mountains

The Sky’s the Limit

Posted on January 13, 2018May 20, 2019 by splinternew

The City of Phoenix Aviation Department selects Splinter as the design agency of record. This encompasses all three Phoenix airports: Sky Harbor, Deer Valley and Goodyear. We’re proud to welcome the City and its aviation team to our circle of partners. We look forward to working with the friendliest airport in the nation and taking their brand to new heights.

Our role will be to create materials to better serve the millions of travelers that come through the airport. This relationship will be a testament to our knack for making complex things simple. Take a look at some of the work.

Category: Campaign

Chameleon Glass

From hand to mouth

SERVICES

A Breath of Fresh Air

Shaping the Web

Fontainebleau

you have arrived

SERVICES

A Sensory Landscape Responsive to You

CCS

Presenting Better Solutions

SERVICES

Making a Mark

Drawing Attention

Driving the evolution of A/V integration

Birthdays are a time to celebrate. Achieving significant milestones deserves a success story – along with your own custom M&Ms, of course. Cheers to twenty years.

Engaging Partnerships

London Gold

Celebrate the Moment

SERVICES

Delicate Sophistication

Connected Harmony

LightStream

Lending Uncomplicated

SERVICES

Playful Details

The Bright Side

CREDITS

Someday

Cruise America

It’s About time

SERVICES

Iconic Travel is the Narrative

An Unexpected Vacation

A Sensory Landscape
Responsive to You

Driving the evolution
of A/V integration