Category: Digital

Real Estate Website Design & Branding SEVRAR

Posted on by splinternew

Connection, commitment and community are the values that drive the SouthEast Valley Regional Association of REALTORS® (SEVRAR). Their focus is to provide support to their members through education, advocacy programs and networking events. Our focus for this real estate website design project was to build an intuitive hub for members to access the many available resources.

Website design with beautiful landscapes shown on mobile phones

A multitude of information and assets are needed to support Arizona’s largest, local REALTOR® Association. An extensive array of valuable tools, from continued education classes to political advocacy and home tours, required thoughtful restructuring. The result was a new site architecture that was both intuitive and comprehensive for the end user.

The site navigation was meticulously curated to ease the user experience and provide a clear, logical path to the desired information. Hierarchy defined through type size, color and updated brand assets adds to the value of the SEVRAR website as viewed by the realtor community.

Landing page designs viewed on an iPad

Deviating from the expected imagery you might find with typical real estate website design work, and expanding the horizons of community, Arizona’s landscape fills this website with a warm, approachable feeling that says, “Welcome Home.” 

Breathtaking imagery, inventive navigation and clever details fulfill a design solution as thoughtful as SEVRAR’s mission. 

Bike Tree – New Product Brand Development

Bike-tree

TAKE BACK YOUR GARAGE

Riders unite for the appreciation of a safer and better way to store their bikes. When this simple but brilliant bike storage system debuted, the manufacturer needed a brand identity to accelerate their product launch into retail and e-commerce stores.

Read more Our goal was to pave the way into all types of cyclists’ homes, focusing on the simplicity of the product compared to other bike storage options. The positioning and distribution strategy called for the development of a full suite of collateral and brand assets.

The brand experience leverages a simplified color system, upbeat lifestyle imagery and compelling product photography, creating a relatable brand experience that showcases Bike Tree’s versatility and functionality. Whether you’re cruising the beach, racing or just learning, the message is clear. However you ride, store smart.

SERVICES

Advertising, Brand Development, Brand Management, Copywriting, Packaging, Photography, Print, Website Design

Hip Office with Bike

Jump into the Saddle

A big idea for small spaces from a team of inventors, engineers and cyclists. Transform any room with a useful storage system and get organized.

A strong challenge for our team was not only to show how the product solves a tricky storage problem, but also declutters their life through a clear design message. In a competitive market for home improvement and storage solutions, the clean visual identity aligns nicely with folks looking to bring order to their garage.

Bike Tree's Four Bike Stand with bikes
Bike Tree Masonry
Bike Tree trifold brochure

Framing the Bike Tree Story

Just as Bike Tree is a clever, compact storage system, our design solution called for something just as efficient and equally smart. Portraying various lifestyles, demographics and environments was crucial to the story of this product. A brand narrative tells the story of unity. No matter how you ride - in the city, on the trails, or around the block - you can store smarter.

 

As Bike Tree grows its market share, we will continue delivering their message to the market – a system that is built for helping people organize their lives.

Blue Beach Cruiser and Child's Red Bike
BikeTreeDevices_1
Woman on a beach cruiser

Thinking outside of the box. Literally.

The excitement of unboxing that perfect new addition to your life. The appreciation for easy-to-understand assembly instructions. Achieved through packaging with the modern aesthetic of Scandinavian design coupled with the industrial touch of cardboard and attentive type.

Bold, clean design all waiting for you at your front door.

Bike Tree Box Packaging
Hipster Businessmen on Fixies

Healthcare Trust Of America Property Management Website

Healthcare Trust
of America

Invested in Results

Owning and operating hundreds of medical office buildings across the country takes dedication and support. The Healthcare Trust of America (NYSE: HTA) website needed a contemporary update to reflect their industry-leading commitment. The new design showcases the value of the company to attract high caliber investors.

Read more

HTA has built strong relationships with investors and tenants through their full-service operating platform. We were tasked with building an equally strong digital platform. The new design values accessibility, simplicity and a fresh approach to real-estate investing.

In collaboration with S&P Global, we redesigned the Investor Relations portal. The result is a well-organized, easy to use library of financials. An intuitive experience gives investors confidence in HTA and the future growth of the portfolio

SERVICES

Brand Management, UI/UX,
Web Design & Development

One Portfolio Two Perspectives

Two of the main functions of the HTA site are to deliver statistics to investors and celebrate tenants. Beautiful asset photography showcases HTA's portfolio in a manner that appeals to both audiences. Intuitive navigation helps users find content quickly within the corporate hub.

Healthcare Trust of America Web Design Desktop
Healthcare Trust of America Web Design Responsive Devices

Systematic Global Insights

Shareholder experience is paramount, as the site is required to grow with the company. In large part, the Investor Relations portal needed to be streamlined and built out to be a strong tool for current and prospective investors. Access to a multitude of resources including current and historical data, a library of documents and financial reports is available without feeling content-heavy. Collaborating with S&P to present all data accurately and with full functionality allowed us to focus on defining hierarchy and structuring navigation.

Healthcare Trust of America Web Design for Desktop
Mission Viejo new development brochure

Growing the Community

One focus area for HTA is to establish new medical office buildings in key locations. These facilities are strategically selected to further support and develop medical campuses. We designed a line of collateral to market the prospective tenant experience. Through architectural renderings, demographic data, and local maps, we constructed a detailed overview of how each new development fits into the existing landscape.

Collaboration Solutions – Creative Technology

Collaboration Solutions

Technology You Can Touch

A nationwide audio visual company, Collaboration Solutions specializes in designing and building creative technology-driven collaborative spaces. They partnered with us with a clear goal – to help establish their brand as a sharp, vibrant company. Technology is a top of mind industry, requiring the brand assets to reflect the same idea.

Read more Working with each of their clients to choose the best state-of-the-art devices for their specific needs, CSi makes information sharing a unique and effective experience. To help attain this goal, we built a brand that focused on unifying through design. The collaboration crystal was the foundation of the brand development – a unifying piece of artwork leveraged across media.

The visually simple representation of complex technology helps people understand the narrative that everyone can learn from technology. From corporate execs to primary school students, the tone of the brand helps drive the vision to make tech more approachable so people can focus on what they can do with it.

SERVICES

Brand Development, Brand Management, Concept, Print, Website Design & Development

School friends working together on a project using a SMART board
Collaboration Solutions letterhead, business cards, envelopes, email and PowerPoint design
Collaboration Solutions tri-fold roll brochure design

Natural, Refractive Symmetry

The introduction of a geometric design element is a technique that brings power and elegance to the brand. The delicate shading of colors merging together is representative of collaboration, while the sharpness of the crystals is crisp and modern – just like the company.

Collaboration Solutions website page designs on 3 separate iMac screens
Collaboration Solutions branded Cargo Fleet
Business professional attending a training via video conference

Sky Harbor International Airport – Design of Brand Assets

Phoenix Sky Harbor International Airport

The Company Makes the Journey

Connections are the essence of air travel. Not simply connecting flights, but connecting people to loved ones, vacation destinations, business meetings, or even a new beginning. So how do you make brand assets reflect that critical time spent in between as comfortable and convenient as possible? Become America’s Friendliest Airport. With award-winning restaurants and cultivated museum exhibits throughout the terminals, Phoenix International Airport is a landing place that goes beyond the creature comforts of travel.

Read more We maintained this same standard of excellence in our careful attention to detail and clarity for Sky Harbor’s collateral. Travelers from across the globe need clear messages. The brand assets we develop complete the narrative of a world-class airport – helping to secure the airport as a trusted guide that is here to connect people and places in the quickest, most convenient way possible.

SERVICES

Brand Development, Brand Management, Campaign, Concept, Content Development, Copywriting, Environmental, Illustration, Print

Refining America's Friendliest Airport®

Phoenix Sky Harbor Airport needed a revitalized suite of brand assets that would leave a smile on every traveler’s face. The proposed brand refresh and accompanying campaign leveraged round type and custom illustrations.

Bright colors lift the designs to represent a distinctively cheerful atmosphere – with a brand promise of a world-class experience. Welcome to a place where everyone is connected.

Style guide cover design
Style guide design interior spreads
Sky-illustrations-process-lrg-2
facebook post designs
recycling bin designs recycle, compost, landfill
Sky-terminal-2-screen
Annual report design

Hoptical Allusion Video Display

Posted on by splinternew

We love new technology, so we were captivated when CCS Arizona dropped off a new transparent LCD video display for us to play with. This nifty BenQ Transparent Display box allows you to place physical objects between the LCD and the backlight, allowing for the content on the video display panel to interact with the physical items within the box. Our job was to come up with some head-turning, clever content to unveil this new box and showcase its capabilities at the 2015 IIDA conference (aptly named “Unveiled”) in January at the Heard Museum.

OHSO video display facade flush mounted
A look at the display box flush mounted on the wall facade

This product integrates display transparency with image transmission. Consumers can see the actual product inside the box, and simultaneously watch the advertisement on the outside of the screen.

To demonstrate this video display’s capabilities, we created an OHSO Brewery-themed video, complete with animation and music. They’re a local chain of restaurants, brewery and distillery. We used real brewing ingredients (hops, malt, etc.) placed inside the display. We also fabricated a custom-printed exterior to give the effect of it being flush-mounted into a wall.

Watch the final video transparency with product inside
Our video display won best booth design award
The International Interior Design Association recognized our display as the Best Booth Design

If you’re not sure what you’re looking at, below is a 3D model of the product. Wondering what a realistic use case would be for this technology? Consider retail applications where a product is on display in a window. Your product is secure, and you can run static or video content on the front glass window itself.

BenQ 3-dimensional video display rendering

This type of technology would help in scenarios where there may not have a representative present. Think outward facing walls of retail (malls or parking lots). Brands can message customers in dynamic ways, engaging with people that are not yet in the store. Other applications such as museums or trade shows where staff is limited, but foot traffic is high. An ideal video display solution might call out product benefits, features or attributes on the screen. Interacting with and educating users on what’s inside the box.

Take it to the next level and place a turnstyle inside and the possibilities are endless.

SEVRAR – Real Estate Branding & Website Design

SEVRAR

The heart of the east valley

Connection, commitment and community are the values that drive the SouthEast Valley Regional Association of REALTORS® (SEVRAR). Their focus is to provide support to their members through education, advocacy programs and networking events. Our focus for this website design project was to build an intuitive hub for members to access the many available resources.

Read more A multitude of information and resources are needed to support Arizona's largest, local REALTOR® Association. An extensive array of valuable resources from education classes to critical needs, and from political advocacy to home tours meant redesigning the site architecture into a new, comprehensive organizational structure.

UX and navigation updates were meticulously developed to further assist members when perusing the site to provide an intuitive experience. Hierarchy defined through type size, color and updated branding designates the importance of the website to the community.

SERVICES

Strategy, Concept, UX, Content Production, Web Design & Development

SEVRAR various website pages on multiple mobile devices

Arizona as Community

Arizona continually surprises its inhabitants and visitors with drastically diverse landscapes. From the Tonto National Forest to the Grand Canyon to Watson Lake, Arizona's terrain is astonishing.

Deviating from the expected real estate imagery and expanding the horizons on community, Arizona's landscape fills this website with a warm, approachable feeling that says, "Welcome Home."

We Serve over 13,000 members homepage screen on iMac

Breathtaking imagery, inventive navigation and clever details fulfill a design solution as thoughtful as SEVRAR’s mission.

Landing page designs viewed on an iPad
Prickly Pear Cactus

W Hotels – Luxury Hotel Branding With Energy

W Hotels Worldwide

Bold by Nature

Not every hotel brand has its own music label; then again, the W is not every hotel. Born in the original city that never sleeps, each luxury boutique W hotel carries an electrical current of fresh faces and forward thinking. Design, music and fashion combine into an exotic cocktail of sights, sounds and experiences – ultimately creating some of the most coveted and iconic destinations across the globe.

Read more Design work for the W reflects the mindset of its audience: It is all about taking risks and breaking boundaries. For over a decade we’ve been able to explore unconventional executions, injecting the W Hotel’s vibrant energy and lust for life into every facet of the luxury hotel branding. From in-room collateral to special events and larger than life environments, we’ve been able to convey the essence of the W: a premiere global destination with insider access to the world of what’s next.

SERVICES

Brand Management, Content Development, Environmental, Print

Listening lounge menu design
Black and pink gift cards falling from the sky
Vitamin W drink packaging

Live it up

Every aspect of a stay at the W – from the menu in the room to the drinks at the bar – work together to create an unforgettable experience. For most cities, it's the place to be and be seen. Luxury hotel branding isn't new to Starwood and Marriott, but the W stands apart from their other luxury properties. Geared toward the younger market, all brand assets must be in vogue and developed tastefully. 

Creating the right ambiance through original and sometimes unexpected design takes special attention to detail. A challenge we admittedly love to undertake.

Room service menu design
Suite at the W

Compelling designs not only express, but enhance the W’s captivating energy. Only the right blend of imagery, text and form will frame that unmistakable atmosphere.

Welcome to the W. Stay a while.

W Hollywood entrance distraction pane design
Bright shirt designs for the Starvoice competition
Colorful print collateral for the W Scottsdale, event, in-room, take-aways
No smoking, pink table tent and pool rules acrylic design
own the moment
Grand opening pop-up banner designs
Take-aways shaped like iphone that announce the new W Hotels app

Anthony Law Firm Branding & Identity Development

Anthony Law

Make the Case. Make your Mark.

Meet one of the up and coming law firms in the valley. The connection between any attorney and their clients is paramount, thus the need for strong law firm branding to remain relevant in a highly competitive industry.

Read more Navigating the legal world can be daunting and overwhelming for most people. Creating an approachable, clean and custom identity is the first step in changing the traditional way of thinking. Splinter was instrumental in launching the brand, developing vital assets to create a brand personality that mirrored Anthony's passion for the law.

The brand portrays optimism and credibility in its design execution. Anthony Law is presented as precise and professional, creating a sense of trust at the very first touch point. By focusing on the primary pillars of law practice, the new brand identity allows clients to experience immediate certainty that they've hired the right firm.

SERVICES

Brand Development, Identity, Logo, Print, Website Development

Sculpture of blind justice inf ront of law books

Making Our Case

The corporate identity that would set him apart from typical legal brands began with working through a strong identity and naming process, then polished with a refined color palette.

Based in stability and integrity, the mark is anchored by two triangles representing balance and strength. One triangle represents the namesake of the firm, while the inverse subtly pays homage to the founder’s alma mater — Vanderbilt University.

Further inspired by the four pillars of justice, the gradient diagonal bars also reflect the idea that each case will be different, presenting their own unique set of challenges, but with forward momentum, justice will prevail.

Anthony Law preliminary sketches of logo mark
Anthony Law Logo
Branded business system for Anthony Law: letterhead, business cards, envelope and notebook
Anthony Law Website across multiple digital platforms
Supreme Court Building Marble Pillars

Chameleon Glass – The Art of Crafting a Brand

Chameleon Glass

From hand to mouth

For over 25 years Chameleon Glass has been crafting artisan glass works. Hand-worked glass creations from their workshop in the Arizona desert are created by bridging methodology, art and technology. Pride of craftsmanship and meticulous quality standards set them apart from their competitors. Crafting a brand rooted in innovation showcases the mastery of artisan manufacturing.

Read more

Leading the U.S. in manufacturing functional art with real innovation requires a perfect recipe of ingenuity, skillful techniques and proven methods. The brand story needs to convey the hours of work and unique products that are the foundation of the company.

We began bringing the Chameleon experience to life with revitalized B2B messaging over a decade ago. Splinter has since designed, written, coded and photographed everything Chameleon, taking the brand from a small batch look to a national powerhouse. As the partnership grew we've transformed their brand with beautiful photography, strong layouts and poignant copy that showcases the artistry of each product and where the industry is headed.

Positive brand recognition is invaluable in this industry, and our goal was to build a repeatable brand experience.

SERVICES

Advertising, Brand Management, Copywriting, Email Marketing,
Packaging, Photography, Print,
Social Media, Strategy,
Website Design & Development

Chameleon logo design crafted by real people made in the USA

A Breath of Fresh Air

Bob Dylan said it best...the times, they are a changin'. As social norms evolve, markets will naturally adapt. Companies that have the foresight to allow us to maintain a position for their brand, keeping them on the forefront of change – they're the ones that survive. Our goal is for Chameleon not to simply survive, but to thrive and be a leader of their industry. To shape the future, and not leaf it to chance.

Don't Leaf it to Chance magazine ad
Various iPad designed webpage sliders advertising different styles of pipes
Chameleon Web Pages displayed on various devices

Shaping the Web

Stunning product photography, elegant lines of code and an unmatched shopping experience are leveraged to establish a following of rabid brand loyalists. Shopping is an experience and we all want a welcoming, intuitive environment to help us open our wallets.

Now the world has a place to browse the latest innovations comfortably. A place where customers can window shop...er...glass shop in the comfort of their own screen. 

Q4 Website Google Analysitcs
Unparalleled Innovation. Incomparable Quality.
Chameleon Glass – crafting branded shirts
Chameleon McCoy Logo and Label Design
Celebrating 25 years of real inovation by real people