Arizona Coyotes
A Shutout on Home Ice
Positive brand reinforcement invites employees to be a part of something bigger. To be a part of the team. For the Arizona Coyotes, the experience off the ice is just as essential as game day. The brief was simple. Using environmental design, elevate the game of their hockey offices. Transform the space into an arena where they feel empowered to strategize, make executive decisions and celebrate wins as a team.
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To begin, we drafted a few conceptual plays of our own. The first blended the desert landscape with the idea that hockey belongs in Arizona. The second drew inspiration from the principal elements of hockey to echo the energy of the big game. Incorporating real hockey gear constructs a sense of preparedness and encourages the team's ambitious spirit.
Key messaging and a bit of history speak to what it means to be a part of the Coyotes organization. The environment creates a feeling of belonging – reassuring all who enter that they are part of the team.
SERVICES
Environmental Design, Print & Production
Our Pack. The Team.
The Team is a great deal more than the 20 players on the ice. It’s everyone. From the equipment staff to the production team, and from the sales team to box office – what happens off the ice is crucial to the success on the ice. The perpetual strategy. The frequent travel. The countless pots of coffee. The untold number of meetings. The X’s and O’s. The game. It all embodies The Team.
Building a Kachina
We needed one last element – a stand-out piece to finish off the room. Standing six feet, five inches the custom built, three-dimensional Arizona Coyotes Kachina sets the tone for the conference room. Walk into the next meeting and you’ll immediately realize they mean business. Watch the Kachina come to life.
Lumber and Biscuits
Confused? Don't be. We cleaned up at the yard sale. You know? When a hockey player gets hit so hard he loses all of his equipment. We employed real hockey gear and textures like grip tape, biscuits (hockey pucks) and lumber (hockey sticks) to add that authentic touch of the game to the space.
