Bike-tree
TAKE BACK YOUR GARAGE
Riders unite for the appreciation of a safer and better way to store their bikes. When this simple but brilliant bike storage system debuted, the manufacturer needed a brand identity to accelerate their product launch into retail and e-commerce stores.
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Our goal was to pave the way into all types of cyclists’ homes, focusing on the simplicity of the product compared to other bike storage options. The positioning and distribution strategy called for the development of a full suite of collateral and brand assets.
The brand experience leverages a simplified color system, upbeat lifestyle imagery and compelling product photography, creating a relatable brand experience that showcases Bike Tree’s versatility and functionality. Whether you’re cruising the beach, racing or just learning, the message is clear. However you ride, store smart.
SERVICES
Advertising, Brand Development, Brand Management, Copywriting, Packaging, Photography, Print, Website Design
Jump into the Saddle
A big idea for small spaces from a team of inventors, engineers and cyclists. Transform any room with a useful storage system and get organized.
A strong challenge for our team was not only to show how the product solves a tricky storage problem, but also declutters their life through a clear design message. In a competitive market for home improvement and storage solutions, the clean visual identity aligns nicely with folks looking to bring order to their garage.
Framing the Bike Tree Story
Just as Bike Tree is a clever, compact storage system, our design solution called for something just as efficient and equally smart. Portraying various lifestyles, demographics and environments was crucial to the story of this product. A brand narrative tells the story of unity. No matter how you ride - in the city, on the trails, or around the block - you can store smarter.
As Bike Tree grows its market share, we will continue delivering their message to the market – a system that is built for helping people organize their lives.
Thinking outside of the box. Literally.
The excitement of unboxing that perfect new addition to your life. The appreciation for easy-to-understand assembly instructions. Achieved through packaging with the modern aesthetic of Scandinavian design coupled with the industrial touch of cardboard and attentive type.
Bold, clean design all waiting for you at your front door.
