Cotton Council International

Innovation, Quality, Sustainability

Cotton, both wonder fiber and valued commodity, commands a global audience. Continued demand of U.S. cotton exports requires a dedicated effort in communication and innovation. For this reason, the National Cotton Council hosts a biennial summit, gathering industry leaders from all over the world to connect, learn, and build impactful relationships. Hosted from some of the most stunning resorts in the Western United States, the summit creates a beautiful, conscious platform for progress on multiple levels.

Read more Working closely with the Cotton Council International team, we’ve helped to develop their brand relationship with the Sourcing USA Summit for the past six years. The prestige and scale of the event requires over a year of strategic planning and execution. Unique color palettes, imagery and conceptual themes are developed to seamlessly promote the summit throughout all event collateral design work. From videos and invitations to registration booths and dinner menus – every piece leverages the natural beauty of cotton as a celebration of the industry and its continued growth.

SERVICES

Brand Development, Email Marketing, Environmental, Identity, Print, Web Design

A Signature Event tag with cotton on a wooden floor

A Signature Event

Built on quality and the unexpected, the initial touch point was a custom designed formal invitation, intended to pique curiosity in those who receive it and build their excitement for attending the event. Sophisticated details like custom format, an enticing opening sequence and an exclusive insert produced on 100% cotton paper embossed with the industry’s namesake plant set the stage for a truly notable summit.

Cotton Sourcing Summit closed invited
Cotton Summit Invite Open and embossed insert
Cream colored cotton yarn in criss-crossed pattern
CottonSummitCollateral
Sourcing USA Summit website pages on various digital platforms

Threading Quality Through Every Experience

Starting with print and moving into digital assets, small details provide continuity. From the event collateral design to the summit experience, focus was placed on imagery saturated with color and an appeal that promoted excitement for this grand event.

Spool of white cotton