London Gold
Celebrate the Moment
There’s only one gift that can both take our breath away and breathe new life into our soul: exquisite jewelry. And while these artistic works stand out above the rest, a jeweler needs some extra help to do so. For London Gold, that extra help came in the form of us and a fresh brand experience.
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Already a trusted source for those defining moments along life’s journey, London Gold was seeking to grow their presence. Our role was to capture the awareness of young and old alike in those momentous stages of their relationships – from the moment he bends a knee, to the night they celebrate 25 years together. Every moment celebrated, London Gold is there with them.
The campaign weaves stories of connection, commitment and commemoration that the London Gold Experience provides. The work brings to life the unique duality of the diamond – at once both delicate yet enduring, whimsical yet alive with passion.
SERVICES
Advertising, Brand Development, Campaign, Concept, Content Development, Email Marketing, Environmental, Identity Design, Photography, Print, Web Design & Development
Delicate Sophistication
Celebrating any moment should be special. We designed a multi-platform campaign that keys in on the sense one should feel when shopping for a loved one. With subtle, soft elements to complement the products, abstract watercolor pieces in joyful hues set the tone for the brand experience. The fluid shapes and diffused edges work in contrast with the sparkling gemstones in each piece of jewelry.
The design concept is delicate and ethereal, mirroring the passion the featured rings spark, but practical enough to allow colors to be adjusted for the seasons.
Connected Harmony
Following the journey of life and love, the campaign brings together beauty and a sense of the moment. Soft black and white photography paired with vivid artistic details connect the luxury of fine jewelry to the comfort of everyday life.
