W Hotels Worldwide
Bold by Nature
Not every hotel brand has its own music label; then again, the W is not every hotel. Born in the original city that never sleeps, each luxury boutique W hotel carries an electrical current of fresh faces and forward thinking. Design, music and fashion combine into an exotic cocktail of sights, sounds and experiences – ultimately creating some of the most coveted and iconic destinations across the globe.
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Design work for the W reflects the mindset of its audience: It is all about taking risks and breaking boundaries. For over a decade we’ve been able to explore unconventional executions, injecting the W Hotel’s vibrant energy and lust for life into every facet of the luxury hotel branding. From in-room collateral to special events and larger than life environments, we’ve been able to convey the essence of the W: a premiere global destination with insider access to the world of what’s next.
SERVICES
Brand Management, Content Development, Environmental, Print
Live it up
Every aspect of a stay at the W – from the menu in the room to the drinks at the bar – work together to create an unforgettable experience. For most cities, it's the place to be and be seen. Luxury hotel branding isn't new to Starwood and Marriott, but the W stands apart from their other luxury properties. Geared toward the younger market, all brand assets must be in vogue and developed tastefully.
Creating the right ambiance through original and sometimes unexpected design takes special attention to detail. A challenge we admittedly love to undertake.
Compelling designs not only express, but enhance the W’s captivating energy. Only the right blend of imagery, text and form will frame that unmistakable atmosphere.
Welcome to the W. Stay a while.
